PROUD TO BE YOUR DEALERSHIP

As a small business, we work hard every day at Ole Ben Franklin Motors of Alcoa to create the best experience for our customers, be a great employer to our amazing team, and give back to the community we serve — but if you believe some of the latest commercials from national “online car buying” brands, you may think we’re movie villains 😂.

 

stereotypical sleazy car salesman

TV CAR DEALERS

friendly car salesman helping a customer

REAL CAR DEALERS

 

The truth is we can provide a much more convenient and confident online buying experience than any national used car website — which connect you with a national call-center — because our website connects you to an amazing local staff who care about you and want to build lifelong customer relationships.

 

THE BEST CAR BUYING (AND OWNING) EXPERIENCE

We’re here to help before, during, and long after your purchase — making sure you enjoy the full value of your investment and have all of your family’s vehicle needs taken care of for years to come.

car owner bringing a vehicle in for service at a dealership

A great car buying experience is just the beginning. Our team is here to help you have a great car owning experience.

Also, we have tons of new and used cars you can come see, test drive, and trust (like these!). Take a look around and let us know if you have any questions! Our job is to help neighbors like you drive happy with a vehicle (and monthly payment) you love.

 

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EXPLORE VEHICLES ONLINE

New And Used Inventory Available

TAKE IT FROM OUR NEIGHBORS

We’re super proud of the car buying (and servicing) experiences we provide, and our #1 goal is creating happy customers in our community. Start your easy, transparent shopping experience now and see why people love working with our team online and in-store.

 
START SHOPPING LOCAL!

Check Out Our Great Deals

 
 

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DealerRater Dec 26, 2025

I went there to try to get a car yes my credit sucked but was nearly 600 till they got ahold of it told me I was approved for 13 thousand and something then when I told them how I felt about how they were doing and their little to no money down and 4000 over cost of your trade in.. Just because I told them how I felt they sent me a thing about 2 weeks later after being approved for that much saying I’m couldn’t get anything.. And the second thing I want to complain about is my mom got ... Read More

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DealerRater Oct 31, 2025

If you care at all about honesty, transparency, or basic respect, avoid Ole Ben Franklin Motors Alcoa at 911 Louisville Rd, Alcoa, TN 37701. This dealership has proven, IN WRITING, that they will change their story, refuse to honor their own offer, and then insult and attempt to intimidate you when you call them out. I was contacted by an employee named Brooklyn on Facebook Marketplace and invited to bring in my car for an appraisal. On October 17th, I was given a $17,000 verbal offer and told it would be good for 30 days. I returned exactly 14 days later — well within the timeframe ... Read More

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DealerRater Jun 15, 2024

Prestin, Tom, and Devin were absolutely amazing. My mom and I went in to get a car, and we both came out with ones that we love. We encountered many issues that we thought would have prevented us from obtaining vehicles, but they did everything they could to get us exactly what we wanted. As a first time buyer, I am very pleased I came here. They made the process run as smoothly as possible and were willing to help us any way they could. I recommend them to anyone that asks. Thank you for your kindness and help!

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DealerRater Jul 7, 2023

My wife and I purchased our first vehicle from Joe Montgomery at Ole Ben Franklin Motors in Alcoa. Joe was always friendly and helpful throughout the entire process. Joe is down to earth listens to what you need/want and takes you from there. Showed us options after discussing our money flexibility so we knew up front what we could look at comfortably. For us that meant alot, two of our potential vehicles were at the Knoxville location Joe drove us there and allowed us to test drive another potential vehicle there once we got to the Knox location Joe ... Read More

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DealerRater Jul 4, 2023

Outstanding people to work with. Peyton and Gino worked hard till the deal was done and we walked out in a vehicle that we love. Thank you so much for y’all’s hard work. If you are looking for a vehicle go see Peyton and Gino. They will do everything they can to help get you in a vehicle if it’s possible.

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DealerRater Jun 25, 2023

I HAVE BEEN LOOKING FOR A NEW VEHICLE FOR MONTHS AND I HAVE TO SAY THE FIRST TIME I WENT TO OLE BEN FRANKLIN THE SALES REP JOE WAS HONEST RIGHT UP FRONT AND TRIED HIS BEST TO GET ME APPROVED. I FOLLOWED HIS ADVISE AND STARTING WORKING ON MY CREDIT THE NEXT DAY AFTER I LEFT. TWO MONTHS WENT PAST AND JOE REACHED OUT TO SEE HOW THINGS WERE GOING ON 6/24/23 AND INFORMED ME THAT THERE WHERE SEVERAL PROMOTIONS GOING ON I WAS SORTA HESTITATE AT FIRST THEN I THOUGHT IM GOING GIVE IT ANOTHER TRY. I RECIEVED A ... Read More

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DealerRater Jul 24, 2022

Michael is a young hard working salesman. I was very pleased with the inventory and price

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DealerRater Jun 24, 2021

Overall a pretty good experience with this dealership. A few things could be better a little more attention to detail with the customer for one

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Ole Ben Franklin Motors of Alcoa 35.7731939, -83.9945617.